Business is a sport for smart

What do you think is the connection between the idea of a space-time continuum and a sports stadium?
Did you know that the word stadium comes from the old measure - stage? The stage is the distance travelled by a person during the period of sunrise: from the moment his first rays appeared to the moment when the entire solar disk creeps out over the horizon.

A person walks during this time about 200 meters and people have transformed this observation into a universal measure. Another ancient action is a marathon, a distance of ~ 42 kilometres. In 2019, for the first time in a hundred years, Kipchoge ran this distance in less than 2 hours.

In business as well as in sports, the basis of competition is observation and measurement. It is also known that Kipchoge used to perform professionally at a distance of 5 km. Is it possible to conclude that without working at short distances you cannot achieve outstanding results at long distances? Surely only sports physiologists can answer. It is only clear that this is a fact for business. Consider this with the example of the world-famous Starbucks brand.

This coffee shop chain serves over 100 million visitors every week and opens a new point in China every 15 hours (source - Harvard business review, September 2019). With this flow, the struggle for operational efficiency is being fought for seconds.

Starbucks changed some processes, which led to increased productivity. The elimination of signatures on checks below $ 25 reduced the service time by 8 seconds. Changing the shape of the tray with which the barista is gathering ice has sorted out the preparation time for cold drinks by 14 seconds.

Such optimizations have allowed to increase the revenue of outlets by more than 4 times. The average beverage preparation time began to take from 20 to 90 seconds, and the average wait time for an order was about 3 minutes (source - Chicago Tribune, 2005). Starbucks also began using machine learning to maintain coffee machines and track the freshness of milk.

Starbucks has a high degree of customer retention. They use a recommendation system for customers: based on the experience of previous orders, new order options are offered.

Starbucks, with its example, proves the need for optimization to achieve better results. If Starbucks hadn't measured its performance in a short period of time, it wouldn't have been able to achieve results in the long run.

If you are not effective at a short distance, you will not be able to achieve results at long distances.

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